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Citizen Developer @ Codes - 836 case studies

LEADstrike Case Study Case Study - Xano | No Code Development Platform
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LEADstrike Case Study customer aquisition
marTech
fitness
API
referral program
LEADstrike is a member acquisition and automation system used by gym owners. It uses cutting-edge marketing automation techniques to get the people who are already on a gym’s website to actually try the gym.
One of the ways that owner Chris Duncan grows LEADstrike is by inviting every new customer to participate in a referral program.
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Challenge
“We offer a 30-day free trial,” Chris shares, “so by the time a customer signs up they’re already super-excited about the results they’re getting. For our referral program, we really want to catch people right then, when they’re pumped up. But our manual process for setting up the referral program for new customers was so time-consuming that it often took a week or so for us to get to it.”
When Chris first looked into automating the referral setup for new customers he ran into roadblocks. Chris wanted to connect LEADstrike’s payment processing, referral software and email platform. Unfortunately, Zapier, the solution that is often used in situations like this, could not make this happen.
Solution
Chris found out about Xano, the no-code backend platform that can connect any software programs using an API integration. Although Chris was initially concerned about whether Xano would be as buggy as other no-code software he’s had experience with in the past, he quickly discovered that Xano is both “well-developed and super-reliable.”
Not coming from a technical background himself, Chris hired an experienced Xano user to help him develop his automation. In just one hour over a Zoom call the initial version was completed—something that would have taken a developer two days to code from scratch! Chris later spent another hour adding additional functionality on his own.
Now all the LEADstrike team needs to do is get a new customer set up for payment processing and the automation takes over from there. The customer is added as a promoter in their referral software, a custom referral affiliate link is created, an email is sent and then another email is sent two days later. Those emails explain the referral program, provide the affiliate link and offer a special 33% recurring royalty rate for the first 30 days. Then, 30 days later, the customer is automatically moved to a 20% recurring royalties program, thanks to the Xano “Tasks” feature.
Chris points out that they never would have instituted the two-tiered royalty program or the second email without Xano. “Doing this manually,” Chris admits, “would have added too much to our plate.”
Results
Chris is thrilled that Xano made something possible that wasn’t possible before. Using Xano to automate their referral program set-up and invitation process has saved the LEADstrike team a tremendous amount of time. Plus, between the fact that the emails are now being sent right away and the extra incentive for participants to start referring others to LEADstrike in the first 30 days, the entire program is now significantly more successful.
Chris’ advice to other business owners who are considering developing an app or automating a process: “You can hire a developer to write code—or you can simply use Xano to do what you want to do. Using Xano will be a lot cheaper, and if you ever want to make a change, you’ll be able to do it yourself. So why not try that first?”
Discover more studiesUnico Connect Case StudyBy using Xano for their backend development tasks, Unico Connect has been able t...Read Case StudyTongo Case StudyOver the course of four years, Tongo spent roughly $75,000 in three unsuccessful...Read Case StudyBuild without limits on a secure, scalable backend. Unblock your team’s progress and create a backend that will scale for free. Start building for free©2024 Xano. All Rights Reserved. CompanyAboutContact usCareersPartner with usTwitterProductSnippetsTechnologyConnectSecurityPricingSolutionsCitizen developerTraditional developerDev AgenciesCase studiesLegalPrivacy policyTerms & ConditionsGeneral DisclaimerCookie PolicySLAResourcesBlogDocumentationMarketplaceLearn XanoCommunityFAQTrust center

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Tongo Case Study Case Study - Xano | No Code Development Platform
Get startedSolutions No-Code Developers Build without limitations Traditional DevelopersDevelop faster without sacrificing quality or scale TeamsCollaborate throughout the developent life cycle Development AgenciesMake client work easier with better handoff Enterprise Organizations Build scalable, secure software without the overheadTechnologySecurityPricingResources Connect Xano to ...Tutorials on how to connect Xano to a front-end Community Connect with other Xano Builders Marketplace Browse coaches and developers to help with your Xano needs Blog Resources on how to build secure, scalable backends. Learn Sharpen your skills with video tutorials.Log inGet started for freeLog in ☰
Tongo Case Study web-based
marketing
hospitality
business
deals
entertainment
recommendation engine
VIP
events
Having spent seven years heading up a luxury wine tour and transportation business, Tongo CEO Michael Gahan understood that guests at high-end hotels are looking for unique experiences. They want to know the best things to do in the area—where to eat, where to play, what live events are happening during their stay, and more. Meanwhile, he saw that in today’s 5-star-review-driven marketplace, it has become imperative for hotels to ensure that guests’ 5-star experiences continue when they venture off the hotel property.
Michael’s solution to these issues is Tongo. Michael conceived of Tongo as being a web-based, hotel-branded app that would enable hotels to deliver trusted recommendations, VIP experiences and curated events.
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Challenge
Unlike many founders of app-based businesses, Michael had no background in technology. Consequently, as he puts it, he made a lot of mistakes.
Over the course of four years, Tongo spent roughly $75,000 in three unsuccessful attempts to have the app made. “We’d get something built,” Michael says, “and then find out it wouldn’t do what we wanted it to do. So we’d find a new development team, and they’d insist on starting over. At the end of the day, we were left with three different codebases, all of which were completely unusable!”
Solution
After the company’s third unsuccessful attempt to get the Tongo app made, Michael discovered Xano, the no-code backend development platform that easily connects to any front-end.
“A problem we had in the past,” Michael explains, “is that no one wanted to take on the tech debt of someone else’s complex backend. Xano solved this by eliminating the need for backend coding completely. This slashed development costs and gave us the ability to work with different front-end developers because any front-end developer can easily understand how Xano interacts with APIs.”
Results
By using Xano for the app’s back-end, Tongo was able to launch their app in a matter of months. The Tongo app had all of the features and functionality that Michael had envisioned—and was developed for about one-fifth the cost of each of the company’s three failed development attempts.
“The best part about using Xano,” Michael shares, “is the combination of low cost and speed to market. Plus, because of the way that Xano is designed with no code, we have been able to iterate on our product rather quickly. With a new product, these early iterations can make or break the company. I’d highly recommend a Xano backend for anyone who wants to quickly, easily, and cost-efficiently get their product to market, especially startups that are still trying to determine the ideal product/market fit.”
Discover more studiesUnico Connect Case StudyBy using Xano for their backend development tasks, Unico Connect has been able t...Read Case StudyLEADstrike Case StudyOne of the ways that owner Chris Duncan grows LEADstrike is by inviting every ne...Read Case StudyBuild without limits on a secure, scalable backend. Unblock your team’s progress and create a backend that will scale for free. Start building for free©2024 Xano. All Rights Reserved. CompanyAboutContact usCareersPartner with usTwitterProductSnippetsTechnologyConnectSecurityPricingSolutionsCitizen developerTraditional developerDev AgenciesCase studiesLegalPrivacy policyTerms & ConditionsGeneral DisclaimerCookie PolicySLAResourcesBlogDocumentationMarketplaceLearn XanoCommunityFAQTrust center

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